Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and "discovery” is a search activity. Social media can also help build links that in turn support intoSEO efforts. Many people also perform searches at social media sites to find social media content.
Advice At Search Engine Land
Here at Search Engine Land, we provide social media marketing information and news in a variety of ways:
Search & Social is Search Engine Land’s column that covers different social media marketing topics every week, as they relate to search.
How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Facebook and How To: Twitter sections.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media.
In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:.... click to read more